StrayKids, took the MTV Video Music Awards by storm on the evening of September 12, achieving an impressive victory in the "Best K-Pop" category, courtesy of their captivating hit song, S-Class. The talented group not only secured the award but also gave an unforgettable performance on the prestigious platform, reinforcing their global dominance in the music industry.

Throughout the course of the show, one band member, in particular, piqued the interest of the locals - Felix. His distinctive visuals, marked by his ethereal blonde hair, had spectators enthralled, inciting a flurry of tweets enquiring, "Who is the blonde guy from StrayKids?"

The subsequent Twitter threads and discussions sparked increased interest in the band, resulting in new fans tuning in to explore their music. This phenomenon, affectionately dubbed by existing enthusiasts as "The Felix Effect," truly unfolded in real-time.

Felix is no stranger to viral popularity. Earlier, he had created a significant buzz for his verse in "Social Path," a song from StrayKids' new Japanese album. Further, his look from 2020, striking an uncanny resemblance to the beloved JJK character, Gojo Satoru, had also garnered immense attention.

StrayKids' ascent in the industry continues to be meteoric, with each performance and accolade adding to their growing popularity. What remains exciting is how the group always manages to stir intrigue, earning admirers from all corners of the world.