A monumental 'Gucci Cruise 2024 Fashion Show' will take place at Gyeongbokgung Palace next week on May 16 at 8 PM KST.

This will be the first time ever that a large-scale fashion show has been held right outside Geunjeongjeon, the central structure representing Gyeongbokgung Palace, marking a historic moment for the globalization of Korean culture. The fashion show will be streamed live worldwide, with numerous stars in attendance.

Ahead of the fashion show coming up next week, 'Gucci' has premiered three stunning promotional films for the event starring South Korea's three global ambassadors for 'Gucci', EXO's Kai, IU, and NewJeans's Hanni.

Over 50 top celebrities will attend the 'Gucci Cruise 2024 Fashion Show' at Gyeongbokgung Palace, including: IU, Shin Min Ah, Hanni (NewJeans), Lee Jung Jae, Go So Young, Kim Hee Ae, Kim Hye Soo, Lim Ji Yeon, Shin Hyun Bin, Lee Yeon Hee, BIBI, Ki Eun Sae, Leeseo (IVE), Kim Shin Rok, Jeon So Ni, Winter (aespa), Lee Jae Hoon, Jung Kyung Ho, Lee Seo Jin, Woo Do Hwan, Juyeon & Younghoon (The Boyz), Goo Kyo Hwan, Lee Dong Hwi, Cha Jun Hwan, Park Chan Wook, Lee Soo Hyuk, Ryujin (ITZY), Jay Park, Kim Na Young, and more.