The Korea Brand Research Institute has publicized its rankings for celebrity CF models in terms of brand value for this month.

Based on big data analysis from the past month, the #1 celebrity CF model in terms of brand value for April was NewJeans, earning a total of 2,256,007 brand points. Next, trot singer Lim Young Woong held on to second place by earning 2,000,867 points, while in third place, BLACKPINK earned 1,608,061 points to secure the last top 3 spot. 

Meanwhile, the top 30 celebrity CF models in terms of brand value ranking are, in order: NewJeans, Lim Young Woong, BLACKPINK, BTS, IVE, Son Heung Min, Yoo Jae Suk, IU, Lee Jung Jae, Lee Chan Won, TWICE, Kang Daniel, Seventeen, Jang Yoon Jung, LE SSREAFIM, Park Seo Joon, Kim Yuna, Gong Yoo, Cha Eun Woo, Park Bo Gum, Song Ga In, Apink, Kim Jong Kook, Lee Byung Hun, aespa, Taeyeon, Park Goon, NCT, and Son Suk Goo.