The Korea Institute of Corporate Reputation has published brand value rankings for film actors/actresses for the month of May, based on big data analysis. 

From April 28 through May 28, the Institute analyzed big data of 50 currently active film actors and actresses in areas including consumer participation, media activity, communication, community activity, etc. 

For this month, the late actress Kang Soo Yeon ranked in first place with a total of 13, 847,666 points. The veteran actress passed away earlier this month on May 7 due to a cerebral hemorrhage, at the age of 55. 

Next, second place went to Ma Dong Suk of 'The Roundup' (2022) with 10,524,326 points, while third place went to actress Kim Hye Soo with 10,478,151 points. 

From 4th through 10th place are, in order: Son Suk Goo, Lee Byung Hun, Lee Jung Jae, Youn Yeo Jung, Son Ye Jin, Han Hyo Joo, and Kim Da Mi.