On July 14, Korea Investment & Securities Co. released a financial analysis report of SM Entertainment's 2nd quarter performance for 2021, and advised potential investors to "buy" the company's stocks. Korea Investment & Securities Co. projected that by the end of 2021, SM Entertainment's stock value will increase to 75,000 KRW. The company's current stock value is 65,400 KRW. 

According to Korea Investment & Securities Col, SM Entertainment has sold a total of 9,000,000 physical albums as of the 2nd quarter of 2021. In the 2nd quarter alone, the company sold a total of 6,290,000 physical albums, including a total of 3,160,000 copies of NCT Dream's 1st full album and repackaged album, as well as a total of 1,790,000 copies of EXO's special comeback album. The company's total physical album sales for the 2nd quarter of 2021 was 52.7 billion KRW (~ $46 million USD), and its total digital album sales was 34.3 billion KRW (~ $30 million USD). 

What's more is that in 2020, SM Entertainment sold a total of 9,050,000 physical albums for the entire year. The company has now met its yearly album sales from last year in half the time in 2021, and album sales are projected to increase significantly with new releases by NCT 127, NCT 2021, as well as various unit and solo promotions of other SM Entertainment artists.