SM Entertainment has just announced the launch of a new business in conjunction with Los Angeles, California based start up ObEN, called 'Ai Stars Limited (Ai Stars for short)'!
The Ai Stars business will be based in Hong Kong, and will aim to combine artificial intelligence technology with celebrity IP, producing innovative new content for fans to experience. From here on, Ai Stars will not only deliver new services to businesses and personal users, but also ai technology and content that will approach fans on a close and friendly level.
Through new ai technology developed through Ai Stars, users will be able to replace the default voices of ai personalities with the voices of their favorite celebrities, and more. What do you think of artificial intelligence assistants x SM Entertainment?