He's going to be introducing Gangwondo (where Pyeongchang is), its scenery and the special festivals, and Korean culture. He's also holding an interview with figure skater Kim Yuna and spread the news of the '2018 Pyeongchang Olympics'.
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Each promotional video will be around 2 minutes and 30 seconds, and there are 5 different videos. It'll be airing during NBC starting March 5 on shows, such as 'Today Show' and 'Late Night with Seth Meyers' and again in October on '1st Look'.