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EXO drops long-time reigning kings BTS to second place in brand value

By alim17   Wednesday, September 14, 2016   180,752   28,842   212
EXO,VIXX,Seventeen,bts

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The Korea Institute of Corporate Reputation has released the brand value data for K-Pop boy groups, covering a period spanning from August 12 through September 13. 


The boy groups were based on participation value, communication value, and an overall brand value, resulting in the ranking of EXO, BTS, and then Seventeen in the top three places.  They were followed by VIXX, Big Bang, INFINITE, BTOb, SHINee, B2ST, Block B, Sechskies, ZE:A, 2PM, Super Junior, B1A4, MONSTA X, B.A.P, TVXQ, WINNER, 2AM, TEEN TOP, F.T Island, Shinhwa, and JYJ.  


SEE ALSO: Italian fashion magazine 'L'Uomo Vogue' features EXO as their stylish cover model



EXO had a participation value of 1.53 million but a communication value of 4.88 million, resulting in a total of about 6.41 million.  They had risen about 348.63% from August! They were only a little ahead of BTS who had a participation value of 2.65 million but a communication value of 3.75 million, resulting in a total brand value of about 6.40 million when averaged up.  They had increased by 13.76% from last month.


Seventeen had 638,300; 2.30 million; and 2.94 million respectively for an overall increase of 30.77%.  You can see the full list in the ranking below.  


Director Goo Chang Hwan of the Korea Institute of Corporate Reputation stated, "The results of the September analysis for the brand value of boy groups show that BTS, which has protected its top ranking for a long time, has dropped down to second.  EXO, which took first, are receiving good results in various music chart rankings, and while preparing the collaboration stage with Yoo Jae Suk, they grabbed a lot of attention from consumers."





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Tags:

  1. EXO
  2. VIXX
  3. Seventeen
  4. (Bangtan Boys) BTS
  5. brand value


gigivkook Monday, October 17, 2016

BTS tem muito Talento! Beleza! Humildade! Diverção! 

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gigivkook Monday, October 17, 2016

#BTS The best Boy Group ever! I love Bangtan Boys!!!

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serenitious Monday, September 26, 2016

Came here for EXO but I'm pleasantly surprised to see my other bias group ZE:A so high up on the list even after no group promotions in a long time!

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