General

Gong Yoo has a higher brand value than Ha Jung Woo and Song Joong Ki?

By jubilantj   Monday, August 15, 2016   31,987   6,213   18
song-joong-ki-,gong-yoo,ha-jung-woo

7

0

SHARES
  1. Google+
The Korea Institute of Corporate Reputation recently released its brand value index of 21 well-known and well-loved Hallyu stars for the period spanning from July 11 to August 12. 

This analysis serves to quantify Hallyu stars and their so-called 'brand' or reputation value mainly through consumer behavior. The analysis creates the brand index by weighing several categories including participation, communication, media, community, and social. 


SEE ALSO: Song Joong Ki looks absolutely gorgeous in these b-cuts from 'TOPTEN10' photo shoot


According to the analysis, the Hallyu star with the highest brand worth for the period of July 11 to August 12 is Gong Yoo! Gong Yoo's participation index was 2,242,000, his media index was 386,213, communication index was 1,223,739, community index was 3,866,782, and his overall brand score was measured to be 7,718,734. 

Ha Jung Woo came in second place with a total brand score of 6,519,346 and Song Joong Ki placed third with 4,648,733. 


Goo Chang Hwan, the chief of the Korea Institute of Corporate Reputation, attributed Gong Yoo's leap in brand value to the actor's recent blockbuster hit 'Train to Busan,' and Ha Jung Woo's brand value to the recently premiered 'Tunnel' which is also faring well at the box office. 

YOU MAY LIKE

GET AKP IN YOUR INBOX!

Tags:

  1. Song Joong Ki
  2. Gong Yoo
  3. Ha Jung Woo
  4. korea institute of corporate reputation


moon_san Wednesday, September 7, 2016

he is my heavyyyyyyy crush.. apart from BTS

 0
 0Reply Report Share

NORM Tuesday, August 16, 2016

Currently watching Coffee Prince & he really is BAE!! :)

 0
 0Reply Report Share

woohyun_wifey Tuesday, August 16, 2016

how about hyun bin?

 0
 0Reply Report Share
Load More Comments

CONNECT WITH ALLKPOP

  1. Follow us on Instagram
  2. Subscribe on Youtube
  3. Follow us on Google+

BRAND PARTNERS

trash
trash
$18
wings
wings
$18
collage
collage
$18
annyong
annyong
$20

MORE STORIES