Junsu (XIA) has been chosen as the new face of global eyewear brand 'Nine Half'.

A behind-the-scenes photo from the brand's most recent pictorial with the idol star was released, and he can be seen working closely with the staff members of 'Nine Half', displaying his professionalism.

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According to the brand, Junsu was selected to become the latest model because of the impact and the influence that he has especially over his domestic and international fans. In order to satisfy his large fandom, he'll be promoting his latest solo album, 'FLOWER', through performances and various pictorials. 

Meanwhile, the JYJ member took on an eccentric and daring vampire look for his comeback song "Flower".