'North Face' came up with a witty yet challenging way of putting their shoppers' strengths and the ability to think on their feet to the test... literally.

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The two-minute video was recently uploaded onto the official North Face Korea YouTube channel and features shoppers being trolled. Unsuspecting shoppers are put in a room with various North Face apparel only to be startled when the floor starts disappearing beneath them. 

One terrified shopper was seen immediately jumping off into the inflated cushion but others panicked and grabbed onto the wall decorated with rock-climbing holds. Then, a North Face down jacket descends from the ceiling just out of their reach. The customers are given 30-seconds to get it.

Why can't anything cool ever happen to me?