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MV Reviews
Posted by joy_k1 pt Monday, August 4, 2014

[MV Review] Red Velvet - 'Happiness'

Red Velvet



Red Velvet's�music video for their debut single, "Happiness," was released through�SMTOWN'sYouTube channel.


Red Velvet is�SM Entertainment's newest girl group, and the latest to debut since EXO. �Considering the consistent success of SME's artists, expectations were high for the four girls: Irene, Seulgi, Wendy, and Joy. Let's take a look at their new video, and see if they lived up to the hype around their much anticipated debut.�


The track itself is a cute upbeat summer song. �I love the youthful optimism in the lyrics, and the "la la la la la la la happiness!" line is kind of catchy. �However, I was a little disappointed with the song as the debut single. �Each girl's individual talent was not highlighted, and thus, none of the members stuck out or were memorable (even in live performances). �With the teaser images and promos, I expected these girls to be really unique and cool, but this single falls closer to being a typical, simple K-Pop track than a global hit. �


The revised music video, however, I was a fan of. �Although there isn't really a meaningful storyline, there are cool quirky graphics. �Their undeniably strong visuals were showcased. �Consequently, there was limited dancing--and when there was dancing, they we're a bit off sync. �Overall, though, the colorful, vibrant vibe these girls give off is definitely a happy one.�


I feel like these girls have the potential to be an awesome cross between�2NE1 and f(x) in the future. �Although their debut fell short of my expectations, I'm excited to keep an eye out for the growth and success this group is bound to see!�


What did you think of the music video/single? Comment below.�


  1. Red Velvet
  2. HAPPINESS
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