SM Entertainment's Lee Soo Man and Robin Li (Li Yanhong), the richest man in mainland China and founder of�Chinese search engine�Baidu�met up at Baidu's headquarters in Beijing on May 8. The two companies have entered into a strategic business partnership through a memorandum of understanding�(MoU)!

Through this MoU, four companies, SM Entertainment, SM C&C, Baidu, and portal site QIY, are joined in a strategic alliance for a joint business that covers the domains of SM's music and music videos, Chinese online services, joint operation of SM's artists and K-Pop online communities (such as the K-Pop channel on Tieba), the production of new broadcasting programs, and more.

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Lee Soo Man stated, "Now it is the generation for producing contents. �SM is aiming for the fusion of cultural contents as our goal. �EXO-M, who are present on this day, can be considered the symbol of the fusion of Korean and Chinese culture. �You can even say that this union between SM, which creates cultural contents, and Baidu, which succeeded in creating an IT platform, is a fusion of culture."