11st revealed why they chose SISTAR, besides the fact that they're one of the hottest girl groups at the moment, stating, "SISTAR, who have a healthy and bright image as well as talent, fit the best with the brand's focal points."

Bora shared, "I am an online shopping maniac because I normally buy the things we need for our dorm online. As one of its frequent customers who will now get to promote as a model for '11st', I will work hard with more affection for the brand."

To celebrate SISTAR's new endorsement deal, fans can now join 11st's promotional event '11st NEW STAR! SISTAR!' on their site throughout August!

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