Jaden Smith's street fashion brand 'MSFTSrep' and Korean designer Choi Bum Suk's 'General Idea' collaborated for a pop-up store event in Apgujeong, Seoul on the 8th.
Through this first collaboration, consumers were able to get their hands on 'MSFTSrep's 2013 S/S collection as well as 'General Idea' and 'MSFTSrep' limited collaboration t-shirts.
To commemorate the occasion and show their support, Jaden Smith's father Will Smith, Jay Park, Girls' Generation's Sunny and Hyoyeon, Busker Busker's Brad, and more made appearances at the event.
Check out some of the photos below!
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