Psy's music video for "Gangnam Style" was viewed over a billion times and now an extra hundred million people or more will be seeing him again as he will be starring in a Wonderful Pistachios commercial that will air during the Super Bowl.
According to USA Today, Psy "wears a pistachio- green suit and will display a special way to crack open pistachios" in the ad.
The Super Bowl is a gigantic event in the United States. Over the years, the Super Bowl has routinely ranked in the list of the most-watched broadcasts in history. Because of this, the advertisement cost for the Super Bowl are among the highest in the world. This year, CBS, the broadcast station that will be broadcasting the Super Bowl will receive an average of $3.8 million USD for every 30 seconds of commercial air time. Due to the extremely high costs, many companies invest a lot of time and money in these commercials. Some people tune into the Super Bowl not for the game but just for the ads.
The vice president of marketing for Wonderful Pistachios said, "He's penetrated the cultural consciousness of the United States. We knew the Super Bowl would require something really special to stand out." Psy will be singing "Gangnam Style" with different words in the 30-second ad. Not only so, but the brand will place 50,000 pistachio displays with Psy's image in supermarkets across the nation.
For appearing in a Super Bowl ad, Psy jokingly stated, "The Super Bowl is way too big for me... I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."
Psy has also previously tweeted on set at the pistachios commercial, writing,
Back to work with another TUXEDO... twitter.com/psy_oppa/statu…
— PSY (@psy_oppa) January 8, 2013
Source: USA Today