With the release of the CF with 2NE1's Sandara Park to endorse Etude House, SHINee has set off to further promote the brand.

On Febraury 29th, SHINee's Jonghyun, Key, and Taemin attended the 'Dear My Lips - Talk Beauty Class' at Seoul Gwanghwanmun for photos.

With the campaign concept revolving around the expression of emotions through the color of the lips, Etude House opened its new lipstick line, complete with 24 various colors inspired by a woman's emotions.

With an oversized props in their hands, the boys displayed their adorable side�as they posed for the camera.

Check out additional photos from the event below!

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[Images credited as tagged]