Psy is one of the few artists in Korea that always seems to push the limits, so his hilarious advertisement concept as the new model of Sony Korea's 'XBA' series comes as no surprise!

Psy was recently named the exclusive model to Sony Korea's new earphone line titled the 'XBA' series. Representatives thought Psy would be the best match for the line, considering his talents in writing, composing, and unique performance style.

Ads featuring Psy will go out starting this month!

Source + Photos: Segye via Naver