Korea's Ministry of Culture and Tourism has selected Shinhwa's Jun Jin as an honorary ambassador for the '2012: Year of Sino-Korean Exchange.'

The Ministry auspiciously declared 2012 to be a year of exchange between China and Korea at the Beijing Marriott Hotel in China, which was then followed by the 'Korea Freedom Travel FIT Festival' in Beijing and Shanghai.

Jun Jin, who has been appointed as the honorary ambassador for Korean Tourism, livened up the festive atmosphere in Shanghai with a passionate performance of his solo singles such as "Heya," "Come," and "Love Won't Come." After his performance, he spoke about how it felt to be selected as the face for Korean Tourism, saying, "I am very happy and honored that I was selected as the honorary ambassador for Korean Tourism. As a representative of Korea, I will try my hardest to share with everyone how beautiful Korea is. Please come visit beautiful Korea."

Jun Jin is currently busy preparing for a new album and Shinhwa's March comeback.

Source + Image: OSEN