Jay Park recently modelled for denim casual brand, "dENiZEN", through which he effortlessly showcased his natural charms. The concept was to emphasize the brand's identity as 'fun' and 'active' - two qualities that the singer is quite known for amongst his fans. During his photoshoot, he wore different kinds of puffy jackets - a winter must-have item - which looked chic yet playful. He was also filmed pulling off a hilarious stunt, in which Jay tried to don as many of dENiZEN's winter jackets as possible. Check out the photos and the video below! [gallery] Source: Nate Photo: dENiZEN