God of Study's Yoo Seung Ho has been chosen as the model for electronics brand, iRiver! A representative for iRiver stated, "Yoo Seung Ho had shown great passion when acting out studying scenes in 'God of Study'. We felt that his charismatic image fits in very well with the brand's image and so he was choosen as the model." With God of Study ending its run last week, Yoo Seung Ho is now busy fulfiling his CF activities which had been pushed back due to his drama filming.