As many of you have noticed, the entertainment industry has taken a shift into utilizing scandals between idols to generate more buzz and bring in more viewership. Recent examples would be the performance put on by 2PM's Taecyeon and SNSD's Yoona at the year end Gayo Daejun, followed by the announcement of their pairing in Family Outing Season 2. Another example would be the whole Big Bang Daesung and Kara Kang Ji Young texting scandal. Although such scandals typically generate a lot of interest and bring in more viewers for the tv stations, is it actually beneficial for the idols who are being used? Entertainment industry professionals don't believe so.

"At one point, there were a lot of fake relationship concepts between stars, which was a hit, but it has since slowed down. Now young idols, where the fandoms have no choice but to be more sensitive are being used for scandal marketing purposes. It's true however, it doesn't look good."

Another industry professional stated:

"Of course on variety programs, it's acceptable to create scandals. However, the scandals are never properly cleared up, so in the end it's the idols who suffer. I hope there can be more mature discussions regarding this tactic."

It's definitely true, although these scandals created by the broadcast companies and show producers bring in higher ratings, at the end of the day these young idols are just victims of a vicious marketing strategy. On the other hand, perhaps these constant scandals will create an immunity, where fan girls and boys will realize that stars have every right to date and sleep with each other. So long as it's caught on camera of course and released through allkpop - now that's some real scandal marketing, yeah?