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Interviews
Posted by phenom11 pts Thursday, December 1, 2011

Shinsadong Tiger talks about becoming a producer, his upcoming album, and his girl group

T-ara's 'Roly-Poly', B2ST's 'Fiction', 4minute's 'Mirror Mirror' and 'Heart to Heart' -- These hit tracks and more are the brainchildren of producer Shinsadong Tiger, who's become one of the major forces behind mainstream K-Pop.�Having secured record hits for other artists, Shinsadong Tiger is now looking to establish his own. As reported earlier, Shinsadong Tiger is preparing to release his very first self-produced album for December 9th. Considering the many different projects he's working on, the reporter asked Shinsadong Tiger if they affected any changes in his life. �"Nothing has changed dramatically," he said. "However, the burden has grown significantly." He continued, "The most difficult part now is that there are more things to take into consideration other than just music. On the one hand, I feel this opportunity will allow me to mature musically as there will be more things I can experience. As for album production, I participated a lot in music production while working with 4minute and B2ST, so not much has changed. Realistically speaking, there would be a lot of difficult aspects in creating a company, but I decided to handle each problem wisely." Last May, Shinsadong Tiger started a company called AB Entertainment. The name stands for 'a better blank', which expresses his�intention of becoming a company that always stays ahead and remains relevant. He stated, "I want to become a producer who continues to study and work hard, so that I don't become a hindrance to the singers. I think that if I try to do too much for the first singer I produce for, I might be asking too much [from them] without realizing it, so I'm hoping to do things with a comfortable attitude. Rather than becoming redundant, I want to become a thumbprint." Shinsadong Tiger is also working on producing a 6-member girl group called�EXID ('exceed in dreaming'), who are scheduled to debut next year in January. Their album will guest-feature power vocalist�Huh Gak, and includes a song penned by lyricist Ra Do. "As a producer, I tried to see things from an objective and unbiased perspective," he said. "That is why it's so significant that a different writer worked the first song that is being released from my company." Shinsadong Tiger continued to explain that because of his personal image as a producer, he was very aware that he had to be cautious in preventing his image to define the company's. �"While my current image can be a gain to my project album and the singers, there is also the possibility of it doing harm.This is why I worked hard to exclude myself in that aspect. This is because when a producer creates a company, the concept of the producer can be easily associated with the concept of the entire company and its singers." Moving onto his girl group, he stated with confidence that EXID will show far more talent than he has through his career. "You know that B2ST's Yong Joonhyung has a strong image as a composer. Through him I thought, 'I want to make a female singer that can rap and compose well.' EXID's LE possesses this type of talent. She has a lot of drive and dreams, and on top of this, she has a great talent in creating raps. At first, I tried to help her out and get involved, but I realized that what she made was much better and successful." His philosophy for idol-singer success is described as�'laissez-faire'. Rather than intrusive training, his management style is to promote self-implementation of study habits. He revealed that this is a know-how he picked up while working with idol singers over the years. "They have trained for 1 year," he said. "What's interesting is that during that 1 year, they didn't have any choreography or singing training, nor did they have anyone managing them. I just had them work hard on their own. I wanted them to discover their talents and limitations as they tried to figure out the way they wanted to practice.> Because of this, I anticipate that they will be a group with more motivated, if not hungry eyes." Source: Star News

  1. SHINSADONG TIGER
  2. AB ENTERTAINMENT
  3. EXID
  4. LE
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