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MV & Song Reviews

[Single and MV Review] MAMAMOO - 'AHH OOP!'

By eric_r_wirsing   Thursday, April 2, 2015   12,206   2,838   38

Aah Oop!

RELEASED

April 2nd, 2015

LABEL

WA Entertainment

SINGLES

AHH OOP!

overall score8.5

Community score
100 votes

8.6

Relevance 8

Production 9

Concept 8

Songwriting 9

Composition 8

Impression 9

Your score
Submit Your Score




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MAMAMOO  - "AAH OOP" SINGLE AND MV REVIEW


Having made a huge splash with their mega-hit "Piano Man," girl group MAMAMOO is back. Continuing the retro feel, the promo pics have a sort of 50's dress-style. Teamed up with label mate ESNA, together they take us along on a retro ride.

The new single has a definite bluesy sound to it, complete with horn section (or at least, a synth-version of such). It was written and composed by ESNA, and she has a lion's share of the vocals on the track, as well.



I'm usually critical of retro songs precisely because I missed those eras the first time round and have little desire to return to them. Doo-wop isn't my first musical choice at any rate. Blues, however -- that stuff is timeless and is replicated well here. An irresistible, sensual guitar to keep the time, a blast of horns to give it verve, a sizzling groove.  

The vocals are, as always, amazing. The vocal range matches, too, making it difficult to tell just who is singing at any one time (I said, difficult -- not impossible). Moon Byul comes in with an aggressive rap to give the song a modern twist. She sounds genuinely angry, which just adds to the awesomeness of the song. Whee In, Wha Sa, and Solar all kill it too with deep, stirring voices that show us attitude.



The concept of the song is a fairly fresh take. Taking girl power to a new level, the girls tell their man to look at their face and "just look don't touch." They also take on the idea that looks aren't everything and that respect is.  

As usual, MAMAMOO has crafted a smoldering take on the retro scene. ESNA's vocals convey authenticity, and the rest of the girls are on point as well. It's out there, it's immediate, and demands your attention (as well as the guy they're calling out). It's packed with power and spirit, and keeps you moving from start to finish.

MV REVIEW


Leave it to a K-pop group to make the 50's look hot. In the MV, the girls are cast as hairstylists, and they bring their bold and brassy style with them. As they have their man in a chair, they give him a wide array of crazy coiffure, all the while lecturing him like in the song.

It's a cute tune as they sway their hips to the beat, pose for pictures, sing into hairdryers, comb the guy's hair, mix the shaving cream, and whatever in general. The dance sequences are framed in that older style, as well, slamming home the idea that yes, this is retro.



The pictures on the wall are a nice touch as well with Rex Harrison and Elvis Presley hanging up close to each other. Very different styles, to be sure, but still classic.

At the end, they even set his hair on fire and post a picture of him up on the board with pics of other missing persons, letting us know he didn't escape unscathed.



This video was smoking hot. The confidence of the girls and the boldness of the song made it that way, plus the narrative running through the piece. It's good to see the industry finally feeding us videos that we can sink our teeth into, going beyond the sexy concept. I like this -- it made me laugh, and kept me watching.

I think I'm going to be careful next time I get a haircut. :) 


SEE ALSO: AKP Talks Eric Nam collaboration and more with AOBeats

  1. MAMAMOO
  2. ahh oop


dc222a Monday, April 13, 2015

Mamamoo is definitely one of the best new girl groups in years. ; Excellent songs, incredible talent.

FlyingSho Tuesday, April 7, 2015

I have a very unrelated question on this MV.

What's the name of the dude(s) in the video? Thanks xD

Fujiwara45 Friday, April 3, 2015

I was referring ;specifically to the ;performance ;of the song. ;I understand ;her participation ;in the composition, ;which by the way ;is an excellent work, but ;in the song personally I ;don't differentiate ;her singing. ;I think she could show a little more without overshadow the other girls.


ramjetranch Friday, April 3, 2015

"I'm usually critical of retro songs precisely because I missed those eras the first time round and have little desire to return to them. Doo-wop isn't my first musical choice at any rate. Blues, however -- that stuff is timeless and is replicated well here."

AKP: please find a reviewer that isn't turned off by music genres that predate them. ;Doo-wop? ;There's no Doo-wop, or other 1950's styles here. ;This is a 1960's blues song. It's reminiscent of ;





from 1968. ;I think the jazz-improvisational-style vocals are going over the top here. ;Most of us kpoppers like strong melodies; a little bit of jazz goes a long way. ;Nonetheless, I really like how kpop digs deep into pop music history (1930's to present) to find ideas to blend into new music. ;

Ingukie Friday, April 3, 2015

As a MooMoo, of course I frantically excited with Mamamoo comeback. Since I am a huge fan of their music, I will enjoy every moment with this song, I will support this song as much as I can. That the fandom are used for. But then, ;

1) the first impression is not really as much as i expected. Like a NON MOOMOO, they dont cling to the song, because they feel they song too much narrated. But, i still I keep listening to the song, because I AM MooMoo- ;

2) Then, i keep repeat the song, and finally I can feel the beat and the movement of the song.

3) when, I read the lyric, it is much understandable the way they ;arrange the song, which it fits so well. ;

4) now, my body can instantly move and groove when I hear this song. Because, I am a huge fan of their music. So, i can hear whatever they sing. even listen to their voice already make my happy ;

Ingukie Friday, April 3, 2015

one more thing, I cant denied that Esna and Mamamoo does fit with each other, even though I want Mamamoo to standout more. :)

suzannetham Friday, April 3, 2015



If any of you feel the song is lacking of the powerful vocals/lacking of something, please watch this to understand why it's like that in terms of musical before placing an opinion on it. On top of all, please do read the translation of the lyrics :)

ramjetranch Friday, April 3, 2015

Hmmm. Notice how the youtube links work for awhile, then revert to text. "Cinderella" links.

suzannetham Friday, April 3, 2015

If any of you feel the song is lacking of the powerful vocals/lacking of something, please watch this to understand why it's like that in terms of musical before placing an opinion on it. On top of all, please do read the translation of the lyrics :)

good_engineer Thursday, April 2, 2015

this is the kind of song that sounds better in live performance. ah,who am i kidding. mamamoo does sound better live than in mv. mv just can't handle their sassyness. ;

byulseon Thursday, April 2, 2015


I felt compelled to say that this is not Mamamoo's pure comeback. It's a project single collaboration between Mamamoo and Esna, hence it's called Mamamoo Esna. It's similar thing they did predebut, like Don't be happy (with Bumkey) and Peppermint Chocolate. They will only do 2 weeks promotion for this single and will drop their mini album later in May.

As for the song itself, you need to know the lyric to understand the arrangement. It's about a girl who gets frustrated over the way a guy treated a girl and tell him to respect her. It started slow and steady as they tell him how he always did the stereotypical thing ("you keep wanting to kiss, don't use your hands first, I don't need event, I don't need expensive things, just be a man") and the frustration build up until Moonbyul ignite it with her rap ("Trust oppa, do all guys said that? just like dad said, guys are wolves") and followed by Solar's explosive vocals warning the guy "I give you chance, so just don't screw it up". For me,the arrangement is genius. If they throw high notes from the beginning, it will ruin the classy feeling, the song will sound like mad girls venting their anger towards men.


ChaosTheory Thursday, April 2, 2015

thank you. some people are so used to their songs paint by number and cant fathom things out of the norm. ive never understood people having an official opinion on foriegn songs if they don't look at the lyrics. otherwise its just noise. the progression is very clear in the lyrics.

suzannetham Friday, April 3, 2015

Yeah I had the "where is the powerful vocals I'm hoping for?" before knowing the lyrics, but after reading the translation I totally understand where the song is going. Ohmy can't wait for their mini this May. What a great news! :3

byulseon Friday, April 3, 2015

@suzannetham if we look at it at positive way, it's really good that people start to stereotype Mamamoo with amazing,powerful,explosive vocals. It feels like everybody have high expectation in Mamamoo's song. In this case, The lyric and the song progression fit well, they don't have to throw unnecessary high notes just because they can.

suzannetham Friday, April 3, 2015

@byulseon Yeah that's a great point too. People who aren't Moomoos recognize them as a powerhouse vocals group, which is good :D

ChaosTheory Thursday, April 2, 2015




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