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Why do people disregard China digital sales?

Discussion in 'K-POP' started by anne_jay, Nov 30, 2020.

  1. anne_jay

    anne_jay Super Rookie

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    I heard the statement very very often in Kpop forum, reddit, twitter, etc. That we should disregard China digital sales as they are meaningless, the revenue is so small compared to other digital services etc etc

    According to this list BP made $5.1 mil based on Chinese digital sales this year.


    This is around $1.5 mil less than Spotify, assuming the price per stream for Spotify is $0.0084 (from an article in 2018) and rounding the number of The Album streams to 800million. Which certainly isn't bad in comparison, considering Spotify is a worldwide streaming service, while China is only one country. I am pretty sure the numbers from Korean streaming service is even less than China, although the statement is very debatable as there's barely any reliable method to calculate revenue based on digital index.

    So why do people spread this false narrative that people make shit from China digital sales? Because no, these acts make a substantial amount of money from Chinese digital sales, especially the ones that can actually sell them.
     
  2. archangelgabriel

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    It's honestly strange how some kpop fans disregard China.
    You don't know how many times I saw comments like "your faves albums sales come from China", as if chinese fans aren't human like everyone else....
     
  3. Solarsido

    Solarsido ♡ Bonnie ♡

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    Don't you know that Chinese sales don't matter? Chinese money is not real money:)
     
  4. onlyfacts

    onlyfacts Super Rookie

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    Idk why but I guess it's mostly because Chinese music market is behind Korean music market in relevancy. Probably that might be the reason. Because I haven't seen anyone do that with Japanese or American music markets which are the two biggest in the world and are far bigger than SK. I'm just guessing.
     
  5. Flowercrew

    Flowercrew Trendsetter

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    Which kpop fans?
     
  6. atropos

    atropos Super Rookie

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    China doesn't have proper charts. Even ifpi doesn't consider them i guess.
     
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  7. Skyliv

    Skyliv Trendsetter

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    Someone said Chinese digitals are basically free.
     
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  8. soneaddict7

    soneaddict7 Celebrity

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    Even if fans don't acknowledge that, YG does and gets BP exposure. Big Bang were also huge in China some time back.
     
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  9. archangelgabriel

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    Majority of them
     
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  10. Skyliv

    Skyliv Trendsetter

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    It still doesn't change the fact that those artists who are actually able to sell a ton of digitals in China earn money
     
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  11. anne_jay

    anne_jay Super Rookie

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    The weird part for me is how some keep insisting that China digital means nothing, yet it contribute a substantial amount. Even Taylor fans actually keep up to date with her charting in China because aside from the fact that she does well there, it actually generates money.
     
  12. poteto

    poteto Public Figure

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    Imagine a country where music sells that well, even better than some western artists and some international artists, but their music market is smaller than SK one, that already tells you something.
     
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  13. iluvpotatodonut

    iluvpotatodonut Public Figure

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    I'm dumb... So baby languange please? :oops:
     
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  14. Anon813

    Anon813 Star

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    Maybe because not all artists are available in all platforms and the reach is different for different platforms.
    They don't have an official chart which counts everything.
    Also chinese digitals are cheap compared to others so we need to do equivalent rather than adding them directly.
     
  15. anonymous_man

    anonymous_man Super Rookie

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    Idk about disregarding stuff but the Chinese Market is highly volatile. So i don't trust them. The way BTS and BP were bashed for nothing makes me wish that my faves never promote there. It feels the govt even controls the music market. Then again i feel sorry for the C-armys and blinks.
     
  16. icyruios

    icyruios Worldwide Star

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  17. niku_mori

    niku_mori Celebrity

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    China “sales” are basically a little bit more worth than streams everywhere else. It’s not that they doesn’t matter it’s just they are so cheap that their value compared to iTunes sales is minimal.
     
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  18. VIPiggy

    VIPiggy Idol

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    politics (a lot of countries have beef with china) and some kind of a superiority complex where asian are generally looked down on (most SEA countries get this same treatment).

    (also I don't get the chinese digital are cheap argument - that is still a consumer - I'm assuming they can sell it cheap because unlike other countries they have a billion+ population, they can make up through total sales volume - which stans then label as bulk buying and inflating numbers).
     
    #18 VIPiggy, Nov 30, 2020
    Last edited: Nov 30, 2020
  19. anonymous_man

    anonymous_man Super Rookie

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    Now that you mention it. It makes sense.
    According to IFPI, 15 streams = 1 sales. Chinese sales revenue is similar to streams of other countries. Maybe that's why China market isn't as big as SK market.
     
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  20. kayaaa

    kayaaa Trainee

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    It's because they're super cheap which makes it easier to mass buy and inflate numbers.

    According to this https://ltl-online-school.com/qq-music-review/ QQ monthly subscription, which allows you to download 300 songs, costs only 8 CNY (~1.22 USD). The average price of a song on iTunes is $1.29 for the full price and $0.69 when it's discounted, but in China it's ~$0.004 (over 300 times cheaper!). Earning $5M in songs revenue in a country with a population of over 1B is really not a lot.

    Also you cannot compare digital sales with Spotify since it's a streaming service and the price is per one stream, while you own digital downloads forever and can stream them as much as you want. It actually shows how cheap Chinese downloads are - the artist earns 2 times more if you listen to their song once on Spotify than if you buy it in China.
     
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