Their previous album both beat 400k mark in its first week since release Their current album sits at 360k after 10 days Hype worked until now, but you have do maintain the hype by quality releases. Their previous releases weren't that great, but new one is just horrible. It underperforms on charts, underperfoms on youtube, underperforms in sales and EVEN on naver top100 where they would grab 50 out of 100 positions and mainly on top but right now Shinee dominates them there. There also were numerous reports of poor quality of album packaging and other merchandise. Seems like Mnet is playing "minimum investment, maximum outcome" tactic right now, since only 6 month left until disbandment.