There are plenty of people calling for the boycott of YG and their artistes. There are just as many who calls for the opposite. I for one am on the side of no boycott, even though the rationale behind that boycott sounds logical to me. However, there is another set of logic that can be considered as well. I want to ask, other than 'don't feed that rat!' or 'YG artistes are shit!' type of bandwagon hate, do people really understand what and why they are boycotting? Don't be a sheep, don't jump on the bandwagon. Do attempt to know just what the situation and repercussions are before leaping off the cliff with other goats. I saw a good piece of article on twitter that I wish to share. Since the original sharer of the tweet has already muted the response, I assume they wouldn't want to receive replies, hence I'm posting on behalf without crediting them. This article actually does not support my opinion, but I understand their views and it's much more valid than everything people have posted on this site so far. Link to article (KOR): http://www.ize.co.kr/articleView.html?no=2019061122157268469 My thoughts: Everything makes sense, of course. This is textbook example of why people boycott certain products of certain companies whom they believe are engaging in actions which are detrimental to parts of society or indirectly supporting a inhumane cause. To put it simply, just check out what PETA boycotts and you will understand somethings. However, while the artistes in YG are the products of the company, the most crucial point to note is that they are humans too. We can boycott a service, or a product, but that's nothing personal. Service and products don't have feelings, they don't get hurt. The only thing that suffers is just monetary. Artistes are not. Boycott an artiste, and you're destroying their livelihood. Of course when you boycott a company, the employees suffer. But these people who boycott subscribes to the utilitarian belief - whatever it takes, the ends justifies the means. Philosophy 101 - does the end always justifies the means? I don't think so for this situation. People can say that boycotting is nothing personal, they only have it out for the company and YG. However, it's the artistes who are going to suffer. They have YG tagged to their brand, will they be able to get over this huge obstacle that's not even of their own creation? The life expectancy of an artiste is short, much less an idol group. Once the prime time is over, then they will be has-beens for the remainder of their career. So really, think before just shouting about boycotting and such. Who does it ultimately affect the most, who will bear the brunt of this? It's easy to make a petition on change or related websites. It's easy to get onto that Blue House petition thing and write a one liner such as - boycott YG and not let them take our money. But I too want people to think about the products you are boycotting - they are humans too, and innocent ones at that.