I love this analysis and breakdown of the generations. 2018 seems like a valid year to assign the start of the fourth generation. It just happens to overlap a bit with the third generation. Big Hit joined the ranks of the Big 3, now the Big 4, thanks to BTS. Is there a 4th generation group that will similarly advance another currently small company into the top tier? In other words, who's going to make it big? I'm thinking ATEEZ (KQ Entertainment), and/or (G)I-dle (Cube) A more "out there" group might be The Boyz (Cre.ker Entertainment, part of Kakao), in part because their visuals are particularly impressive. The Big 4 have: Big Hit: TXT JYP: Itzy, Stray Kidz SM: a new NCT group w/ the three who graduated Dream? YG: Treasure Other 4th generation groups: A.C.E. (Beat Interactive), Everglow (Yuehua Entertainment), ONEUS (RBW) Who else is in 4th generation so far?