The core of the legendary Big3: JYP - They create idols, not the most talented, but incredible personalities. I feel like JYP has adapted to the current market the most and gives the public what it demands. He also embraced the idol culture, knowing that the GP will forever prefer artists over idols, but hoping that his actions will be unnoticed by the typical General public that sees idols as untalented, but appeal to as many other idol fans or people in the GP that don’t hate idols as possible. YG - They create artists. Away from the idol scene and often times not even marketed as idol groups, he is traditionally the strongest at appealing to the general public and create hit songs. Their artists also are the only company that have successfully overcome the “they are idols, not artists and clearly not as talented” stigma SM - They create stars. That’s way the old SM headquarter had a giant star at its entrance and the logo of SM-Town is a star. They always want to be number one in anything. They create the trends in Kpop and have created the idol system and are the reason Kpop is Kpop. They also operate away from the general public, in fact they don’t even care about the GP. The music and idols and concepts and everything they create always tries to push the boundaries and sometimes that works and sometimes it doesn’t (sometimes even the fans don’t like it). But for me, they are not an idol entertainment like JYP is one either, but are something different and unique (in a good and bad way). But what do you think about the Big3? Post your opinions below!!