Also, what is your definition of 'mainstream'? See, I feel like people confuse 'viral' and 'mainstream' all the time. imo... Viral - one or two songs that exploded with short lived popularity but you're lowkey a joke or at least people wouldn't really pay to see you. Mainstream - getting airplay, household name, being looked back as a pop culture representative for years but most all of people KNOW your music - even listing albums instead of songs they liked. So one person that obviously springs to mind as undoubtedly "mainstream" is Ariana Grenade, who I think is the most popular artist in the world rn. And any kpop group who collabs with her (even if its not the most promoted single)... well thats a monster of a PR machine in itself. Like who even needs Buzzfeed anymore. Also, I know some of you will say BTS/Blackpink are already mainstream. I dont care lol. I just want to hear your suggestions about how to achieve mainstream..ness (or increase it). Spoiler Btw I am focusing on the west because this is obviously a great breeding ground for business. There's no need for a pensive rant about how "everyone always focuses on the west nowadays. THINK OF THE BLOODY MUSIC. I do okay. But kpop is like at its peak atm"