I was trying to figure out why groups like Cherry Bullet and Cosmic Girls are so unpopular despite being having amazing members and have the ability to release good songs. That got me thinking about how Twice has evolved and just "flopped hard" with 400k sales of a glamour concept cb. Personally I will always prefer cute concept Twice, but if I were a business manager, why would I have a group release a cute concept song nowadays when clearly nobody fucking wants it? Probably the best cute concept song I have ever heard. It is a catchy, well made song. Bora and Jiwon crushed it with their vocals. Nobody fucking cared. WSJN isn't really traditional cute concept as they have their own thing going, but I would still categorize it as cute. Again, nobody cares. I understand these are groups from smaller companies, but the cute concept just seems to be fading sadly. A perfect example is Twice's Happy Happy & Breakthrough. They had very similar sales, yet staying away from cute concept with Feel Special has paid off. Yes cute CAN still do well, but if you were going to produce a new cb why would you choose a cute concept? You will have a much better chance at success with another concept. Is it just a phase? Will cute concept come back in few years once people stop wanting EVERY GROUP to be mature concept? I hope so, IMO Kpop does cute much better than Jpop.