Doomday for SM, YG and JYP THE DOMINATION OF THE BIG3 IN THE S-KOREAN MUSIC BUSINESS IS TIPPING! Looking at the financial resources BigHit has, one might think that YG is underfunding its girl group Blackpink. Although the girls' yield is high in terms of sales volume and digital volume, the funds required for a debut are limited. If YG has to shell out $ 1.7 million USD to make a comeback with Blackpink, Big Hit could easily make $ 3.5 million USD for GFreind, given the capital the label has at its disposal. Even TWICE with a comeback investment of $ 1.2 - 1.6 million USD has only limited financial resources. GFriend has gained an international reputation, thanks also to Big Hit. After their 3rd comeback in 2020 with the MV 'Apple' and the album 'Song of Sirens', the girls are on the road to success. GFriend can run in BTS's road to success and score itself. ___________________________________________________________________________________ Were the former 'BIG 3' kpop labels gouged out?