Former SM Entertainment creative director Min Hee Jin has joined Big Hit Entertainment as the CBO

Discussion in 'K-POP' started by AmorFati, Jun 30, 2019.

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  1. AmorFati

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    Just to clarify, she won't work as Creative Director but as Chief Brand Officer
     
    #1 AmorFati, Jun 30, 2019
    Last edited: Jun 30, 2019
    ecinahs, Menean, bibi87 and 1 other person like this.
  2. AmorFati

    AmorFati Super Rookie

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    and since I'm seeing some people confused, this is what CBO means
     
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  3. Queeeenie

    Queeeenie Idol

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    Why did she jump ship?
    Is chief brand officer a higher up position than creative director?
     
  4. Vivi1388

    Vivi1388 Super Rookie

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  5. Jasmine_Waters

    Jasmine_Waters Public Figure

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    It's never to late to join the winning team. The BTS express is in full gear later this year, so we need all the creative help to help them soar even higher.

    EDIT: WE FINALLY WON'T GET BASIC AF ALBUM PACKAGING???????????????????????????????????????????????????????????????

    WELCOME ON BOARD SIS!
     
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  6. Ros_Pamplemouss

    Ros_Pamplemouss Super Rookie

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  7. HiIloveSkittles

    HiIloveSkittles Trainee

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    Ofc it is lol
     
  8. bangtantwicepink

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    Inter....esting.
     
  9. HiIloveSkittles

    HiIloveSkittles Trainee

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    She was like: big 3, fuck that time to jump the ship for btspop, dats where the money at €¥$
     
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  10. AmorFati

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    isn't that more of her work as creative cirector and not brand officer?
     
  11. HiIloveSkittles

    HiIloveSkittles Trainee

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    Some of SMs pacakging aint all that either welp
    At this point I actually think bts make more basic pacakging bcs its easier and faster to produce when you have to sell like 4m+ copies. They like, who cares bitches still buy
     
  12. AmorFati

    AmorFati Super Rookie

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  13. Mirajess

    Mirajess Super Rookie

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    Interesting development.
     
  14. Teshubs_Irene

    Teshubs_Irene Leader

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    SM had their best visual concepts during her time

    Meanwhile...NCT
     
  15. Lulu_Key

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    SM should have offered her triple to stay
    she is really great and her works are actually refreshing and innovative
     
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  16. NCTismylove

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    Why am i jealous tho? And who is in SM replacing her?
     
  17. Vivi1388

    Vivi1388 Super Rookie

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  18. poteto

    poteto Super Rookie

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    Could you point some works by her for the people that doesn't know? Pls
     
  19. Lulu_Key

    Lulu_Key Veteran

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    Romeo and Misconception series albums were planned out by her for SHINee
    I think she did pink tape for F(x)
     
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  20. Queeeenie

    Queeeenie Idol

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    I wonder if she felt restricted at SM. Or whatever it is that BigHit is planning for the future of the industry aligns with her own ideas?
    Bang PD is one of the most creative people in the industry, it makes sense.
     
    cgull likes this.

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