Story time: My local Top 40 pop radio station has a morning show with two hosts (note: this is nowhere near LA). Back when BTS was promoting BWL in the States, these hosts landed an interview in LA with the boys. Prior to this, they never once mentioned BTS or played any of their songs. The day before the interview, they talked about how thrilled they were and to tune in. During the interview, they fawned over the boys and acted like huge supporters, after which they immediately played BWL. I was really excited, because I thought this would finally wake them up to the biggest act on the planet! ...They never played it again. They only cared enough to get a video interview to post to their social media, which has a ton of views and response. Fast forward to now. The same DJ’s are promoting Jingle Ball. Every time Jingle Ball is mentioned on the station, they talk about how all the big name acts are going to be there, then proceed to list every act except BTS. I’m not kidding, they discuss how stoked they are to include French Montana, yet BTS doesn’t even come up. Imagine my frustration... I feel like BTS still is not receiving the industry recognition that they deserve. They are the biggest act in the world- cities are lighting up purple for them, yet I feel they are seen as nothing more than a ratings generator or a passing fad. Now everyone is talking about whether or not the biggest act of the year will get nominated for a Grammy. I feel like they will, but only in a sub-category (like best collab or something) as a method to get them to perform for a TV ratings boost. And I don’t see the industry voters respecting them enough to give them the win. I really hope I’m wrong. I hope the boys get nominated for a Grammy and win, so they can have “Grammy-award winning artist” in front of their name forever!