Which I beg to differ. I have in my 20 years of living seen people using cute as an ultimate weapon to get what they want. Cute can be very dangerous and powerful in the real world, just saying. In kpop, cute concept doesn't mean weak, if anything its a damn strong concept that can pull a big audience which equals to more money for them. Say its not your cup of tea, and I'm fine with that but when some of you say it's weak, nu-uh, no. Stop saying cute concepts are weak just because your ass can't accept a more feminine side on women and men. Also for those so called feminist out there that undermine women for being more feminine, who thinks to be more powerful you need to become more masculine and more like a man, just shut up.