[BTS] What do you think about this?

Discussion in 'K-POP' started by njsjyghsjmthjk, Jul 9, 2019.

  1. njsjyghsjmthjk

    njsjyghsjmthjk Celebrity

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    BTS likely to release new songs exclusively for the platform

    Big Hit Entertainment, the mastermind behind global sensation BTS, and the nation’s No. 1 mobile game developer, Netmarble, have joined hands to launch a brand-new music-streaming platform, multiple sources said Tuesday.

    Even though the new platform may not be solely dedicated to BTS, sources say, the septet is highly likely to release some new songs exclusively for the platform.

    “The two firms have started development work as a venture project. The platform is targeting global users around the world,” a Big Hit investor told The Korea Herald on condition of anonymity.



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    Bang Jun-hyuk (left) and Bang Si-hyuk


    The new platform might also offer podcasting services, he added, but the details are still under discussion. “The two firms will continue to analyze the marketability of the new platform before its official launch. They would not rush.”

    Another industry source familiar with the matter also confirmed the plans. “Big Hit has been seeking to enter the music distribution business as part of its efforts to diversify revenue sources, which are now largely dependent on BTS,” according to the source, who did not wish to be identified.

    “Operating its own platform may help reduce some commission fees paid to distributor partners, but more importantly that would help Big Hit gauge its own brand power with the general public, not just BTS fans.”

    News of the platform comes as investors are increasingly paying keen attention to the extended partnership between Big Hit and Netmarble.


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    Big Hit founder and chief producer Bang Si-hyuk and Netmarble CEO Bang Jun-hyuk are cousins who have closely supported each other since their early days. In 2014, Netmarble acquired a 25.2 percent stake in Big Hit, becoming its second-largest shareholder after Bang Si-hyuk, who holds 43.1 percent.

    Over the years, BTS, which debuted in 2013, has topped global pop charts and is now one of the world’s most streamed bands, while the market value of Big Hit has reached a whopping 2 trillion won ($1.7 billion).

    Speculation is rampant that the two firms are seeking greater synergy, especially by using lucrative BTS-related intellectual property. Their latest collaboration -- BTS World, a BTS-themed simulation game -- hit the market June 26 and became the most downloaded app in 51 countries that same day.


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    Last year, Big Hit posted 213.2 billion won in sales and 50.2 billion won in operating profit. Music sales made up almost 30 percent of the company’s total revenue. This year, another record-breaking year for BTS, the firm’s operating profits are expected to nearly double to 90 billion won.

    Currently, Big Hit distributes BTS songs through separate partnerships with distributors. In South Korea, it has signed a deal with SK Telecom’s iRiver for local platforms like Kakao’s Melon and KT’s Genie, while globally it has partnered with companies like Sony Music-owned the Orchard and Soribada.

    In the meantime, Korea’s music-streaming market is estimated to be worth 1 trillion won. Melon owns the largest share, 40 percent, followed by Genie, Naver Music and SK Telecom’s Flo.

     
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  2. Queeeenie

    Queeeenie Idol

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    STREAMING PLATFORM???

    This is ambitious to say the least.

    Also what do net marble even know about music streaming platforms?
     
  3. Burrito

    Burrito Idol

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  4. glxy10

    glxy10 Super Rookie

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    there are way too many music streaming services worldwide already
     
  5. Mootae

    Mootae Super Rookie

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    This is something that will be in the works for a long while so don't come with your stupid comments AKP users.
     
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  6. PeacefulBlink97

    PeacefulBlink97 Public Figure

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    Okay but ARMYS will pay for this if it means exclusive BTS songs not available anywhere else...
     
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  7. realhorse

    realhorse Super Rookie

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    Hmm, very risky. Won't there be too many streaming platforms then? But its good that bh is trying to create their own brand separate from bts.
     
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  8. glxy10

    glxy10 Super Rookie

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    bts could easily get an exclusive apple music/Spotify deal
    There is no reason for a new streaming service
     
  9. dancingbella23

    dancingbella23 Super Rookie

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    knowing Big Hit, it will prob be more expensive than other services >.>
    oh well
    still using Youtube :p
     
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  10. QueenMaknae27

    QueenMaknae27 Super Rookie

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    They're only going forward
     
  11. PeacefulBlink97

    PeacefulBlink97 Public Figure

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    But army's are unlike any Stan's
    They will support especially if BTS content
    Ofc it might not be as massive as BH will hop but it won't flop either
     
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  12. Queeeenie

    Queeeenie Idol

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    If they've just started working on it, it won't be launched for years to come.
    The platform won't survive on armys by that time, or even now actually. They need the general public to use it.
     
  13. Queeeenie

    Queeeenie Idol

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    This isn't for BTS. They are trying to diversify their revenue sources because they can't be dependant solely on BTS.
     
  14. Castor

    Castor Public Figure

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    Bang cousin is in 9th richest man in SK wow :cool:
     
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  15. PeacefulBlink97

    PeacefulBlink97 Public Figure

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    BTS(the brand) will be around for years to come
     
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  16. Irgendjemand123

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    Not a fan, I have my favorite platforms I already pay for so I don't want to pay for another one

    I get they want into the distribution business to avoid the cut towards the platforms but yeah.

    We will see. I am guessing it's mostly geared towards South Korea because I do not think they will seriously try to concurrent Spotify or the others worldwide services
    maybe they will have even success there considering non of the big west ones is strong there yet and I can imagine them teaming up with other agencies
     
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  17. Irgendjemand123

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    Not a fan, I have myfavorite platforms I already pay for so I don't want to pay for another one

    I get they want into the distribution business to avoid the cut towards the platforms but yeah.

    We will see. I am guessing it's mostly geared towards South Korea because I do not think they will seriously try to concurrent Spotify or the others worldwide services
    maybe they will have even success there considering non of the big west ones is strong there yet and I can imagine them teaming up with other agencies
     
  18. Queeeenie

    Queeeenie Idol

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    Well that's a different thing, a streaming platform with just one fandom using it can't compete with other streaming platforms that are used by literally everyone else.
     
  19. Gold_Fish64

    Gold_Fish64 Newbie

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    Didn’t someone on here say this would happen
     
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  20. Menean

    Menean Public Figure

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    Not a fan of Netmarble as a whole tbh.
     

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