Bighit already explained, in press releases, that this was gonna be a storytelling series focused on character development and the Love Yourself message. They dropped multiple hints during the pre-comeback fase, but at the Love Yourself press conference the members further explained the intention and structure of this series. Here's what we can take away from what they said: So there’s gonna be 4 album releases in this Love Yourself series. Besides having their own name, each of them is also labeled with one of the four Chinese characters from the well-known phrase 起承轉結. We first saw these characters and this phrase appear in the Highlight reels. This phrase is used in Chinese to describe or explain a story’s structure: 起 = Introduction 承 = Development 轉 = Twist/Turn of Events/Conflict 結 = Conclusion Love Yourself: HER is labelled with the 承 character, meaning within the narrative of this character development story they’re telling, this album’s story arc is chronologically placed after the Introduction, and before the Twist and Conclusion. As such, the characters (aka BTS) in the HER arc have yet to end up in conflict and find the need, meaning and value in ‘loving yourself’. And we see this clearly from the lyrics. If we look at the whole album's lyrics chronologically, at first they’re overconfident and boastful in their new-found relationship and happiness, to the point where it almost feels like a false sense of security and a facade. And true enough, the Outro of the album suddenly changes the tune and forebodes the drama and character development that’s to come in the 轉 and 結 albums. In the Outro, the lyrics are suddenly insecure and confused. They talk about burying your complexes, personal struggles and insecurities deep inside when you fall for someone, basically hiding your true self behind a mask/façade from the person you love. Thereby foreboding that this is gonna come back to haunt them and most likely ruin their new-found relationship and happiness in the future releases. Further pointing out the importance of loving and accepting yourself, which is what this character development series is all about. On their own, the individual song lyrics of the album have their own meaning, and are quite clever and beautiful (like the satirical and socio-critical Go Go, the personal Outro, or the humorous and self-insightful Pied Piper), but looking at the overall lyrical thematic structure of the album and how they play into the Love Yourself narrative, is really something else! Suddenly the Highlight reels and the quotes from each poster starts to make so much more sense, right? I have personally never seen this type of dedicated storytelling or cross-album narrative before, where each album focuses on only one structural and thematic plot arc, and where story development only takes place with the release of another album. The HYYH series for example, was connected in its thematic 'youth' content, but it didn't include album storytelling (only in the MVs). Let’s see how they execute it, but to me, it sounds like an incredibly unique and creative idea! As a side note, I think this is why such a beautiful and amazing song like Sea was included as a hidden track. They've even said they knew it was going to be one of the most popular tracks on the album, but they chose not to include it on the official line-up, because it breaks away from the intended thematic narrative of the HER album. It's too somber and depressing. The lyrics talk about insecurities and struggles, which is not a theme that will be explored until the 轉 (Twist) story arc. For the translation of the 22 HYYH notes, go to this comment. But beware, the content can possibly be a little triggering. Child abuse, suicide and sickness warning! Disclaimer: No bashing or trolling allowed in this thread.