This is going to be about Blackpink's appeal in the west. I see a lot of fans saying Blackpink could break into the US market like BTS. Blackpink's concept is the cool/badass girl crush concept, but that isn't anything new in the US. It might be little rare in Korea, but not in the US. If anything normal american listeners would find Blackpink cute instead of cool. They are already "real" strong female singers/rappers in America. US artists that don't really need to have a persona, but it is their actual personalty. Blackpink's edginess isn't their real personality, it is just a persona they play on stage.