This commercial, narrated by Simon D, focuses on how "hot" the new hatchback is, emphasizing the model's sleek design with a bit of boob exposure. Some Korean netizens appear to be incredibly offended by the amount of skin exposed in the commercial, labeling it "cheap" and an overall sad attempt at marketing a car.
Some of the top comments on the Facebook post that hosted the video read, "If this commercial is any indicator of the car's class, then I'll forego riding it," "Forreals, the level of this ad tho..." "Fire everyone who planned and approved of this commercial," "The people that planned and approved this commercial must be Hyundai vehicle antis. How can they produce an ad that is so basic from beginning to end? Is this really 2016?" "This is the best you could do with the money given to you?" "What a piece of garbage for an ad. The car must suck for you to market it using women's body parts. I see that the horrendous class is still present. Please show off your global scale overseas with this commercial," and more.
Are these netizens overreacting or does Hyundai need to step its advertising game up?