It's one thing for your friends to catch you sleeping, it's another for a camera that's broadcasting on live television to film you in the act. Now, go one step further and what about a company using your embarrassing moment to advertise their product? A troll move, but well played.

When two video game bros doze off at a League of Legends match, they later find themselves being used as advertising models for LG Uplus, a mobile phone operator in Korea. In this commercial, the narrator promotes their 'LTE 8' which boasts a 80 MHz frequency LTE service. She mentions that the video streaming speed provided by LTE 8 is eye-openingly fast, implying that the two boys could've watch the live stream at home on their phones and snooze in private instead.�

Hey boys, look on the bright side. At least now you're semi-famous and modeling along the likes of fellow LG Uplus model G-Dragon? Right?