The Korea Institute of Corporate Reputation has released brand value rankings of girl groups, for the month of April!
(G)I-DLE rise up the ranks to top the chart with a brand value index of 4,664,162, a humongous 1,029.79% increase from their index in March.
Charting second is BLACKPINK with an index of 4,492,548 an 8.18% increase from their index in March.
In third place is Red Velvet with 4,124,272, a sizeable 72.80% increase from their index in March.
The big data analysis showed terms that were most commonly linked with (G)I-DLE were “Strong, Participate, Support.” On the other hand, the keyword analysis of the member see “TOMBOY, Billboard, I Never Die” as the most commonly searched term.
Among the top 30 are:
3. Red Velvet
7. Oh My Girl
11. Brave Girls
17. Girl’s Day
21. Rocket Punch
Check out the institute’s full data analysis below!
Blue: Participation index
Red: Media index
Green: Communication index
Purple: Community index
Green line: Brand Value index