On October 17 (Korea Time), Korea Enterprise Reputation Institute announced the brand reputation ranking of 653 boy group members. Officially, BTS Jimin has maintained his No. 1 rank and now holds the longest record, which is 22 consecutive months, or 24 months overall.
Jimin is the first and only idol to sustain such a record. He is undeniably consistently proving his top-tier brand power and global popularity. Thus, Jimin has earned the nickname of “Brand King.”
October Brand Reputation Rankings for Individual Boy Group Members:
— Kpop on Charts (@SerieTV46) October 17, 2020
#1 #BTS Jimin - 5.5M
#2 #EXO Baekhyun - 4.3M
#3 #PENTAGON Hui - 3.8M
#4 #BTS Jungkook - 3.8M
#5 #BTS V - 3.8M
Data collected from September 15 to October 16. pic.twitter.com/NzI74HxVgW
✨ Congratulations Park Jimin!
— Park Jimin USA 🇺🇸 (@ParkJiminUSA95) October 17, 2020
🥇 Boy Group Member Individual Brand Reputation Ranking for October 2020
💥 🥇 for 22 consecutive months, 24 in total. #JIMIN #지민 pic.twitter.com/JopzXMOHli
Jimin is now first and only idol to top the Brand Ranking for 22 Consecutive months and overall 24 months 🎉🎉
— 𝑱𝒊𝒎𝒊𝒏 𝑨𝒖𝒔𝒕𝒓𝒂𝒍𝒊𝒂 🇦🇺 (@JiminAustralia) October 17, 2020
Let's congratulate #JIMIN with these hashtags 💛#우리지민또1위했네 #JIMIN22개월연속브평1위 #지민브평10월1위축하해@BTS_twt pic.twitter.com/3pFcewyZtG
The brand reputation index is based on an analysis of big data that carefully studies and considers the consumers’ online habits that significantly impact brand consumption. The gathered data are analyzed to measure the positive and negative assessment of the boy group member’s individual brand, media interest, consumer's interest, and communication volume.
The Korea Research Institute for Corporate Review extracted 113,571,467 brand big data from 653 individual members of boy groups for the period covering September 16 to October 16. According to Director Koo Chang-hwan of Korea Enterprise Reputation Institute, Jimin topped the list with a positive maintenance ratio of 68.50%.
Jimin brand analysis resulted high with “Congratulations, thankful and breakthrough” in link analysis and with “Birthday, Billboard and Dynamite” in keyword analysis. These high results are due to Jimin’s recent grand birthday celebration wherein he dominated the worldwide trends in different online platforms. It can also have resulted from his unforgettable debut stage of solo song “Filter” during BTS’s MOTS ON:E online concert, which has received enormous praise from fans and non-fans, both in Korea and abroad.
Further, to show their love and support for their nation’s pride, South Korean netizens immediately trended three hashtags for Jimin, such as #우리지민또1위했네 (Our Jimin won #1 again), #JIMIN22개월연속브평1위 (Jimin #1 for 22 consecutive monthly reviews) and #지민브평10월1위축하해 (Congratulations Jimin for #1 in the October review).
🇰🇷 Trending in South Korea at #5 (reached #3) after Jimin topped the Oct brand survey#우리지민또1위했네
— Jimin Global 🌏 (@JiminGlobal) October 17, 2020
(Our Jimin won #1 again)#JIMIN22개월연속브평1위
(Jimin #1 for 22 consecutive monthly reviews)
#지민브평10월1위축하해
(Congratulations Jimin for #1 in the October review) pic.twitter.com/qU8KJg6qWM
#JIMIN trending now with three hashtags in South korea After he topped the Brand Ranking for 22 Consecutive months and 24 overall congratulations to the king #우리지민또1위했네 is trending #3
— ᴮᴱJulya⁷ ||지민¹³ (@jimjimjan) October 17, 2020
with #JIMIN22개월연속브평1위 and #지민브평10월1위축하해 pic.twitter.com/KYnzUlhkBq
The Brand King adds more magnificent achievements under his name. BTS Park Jimin is the only idol to top the boy group member individual brand reputation for 22 consecutive months and for 2 years overall, the only idol that been no. 1 in Gallup for 2 years in a row, no. 1 overall brand reputation (male and female combined) for 15 months. He is also the only idol with 3 national honors and the only third-generation male idol in the prestigious Business of Fashion. Likewise, Jimin is the only idol who has the most streamed solo song of 2020, the biggest debut on Spotify, highest streams on SoundCloud, Spotify, Youtube Audio, and Gaon.
BTS' #Jimin has been No. 1 in Gallup for 2 years in a row! No.1 for 22 months in a row in individual Brand Reputation! No.1 for 15 months in top 100 BR! K-pop's first two solo songs (Lie & Serendipity) that surpassed 100 million streams on Spotify! (+) https://t.co/bpahTQtm9j
— (SLOW)¹³ᴮᴱ별•Park Jimin translations (@yellowroadpjm) October 17, 2020
PARK JIMIN :
— JIMIN STAN (𝐀𝐥𝐲¹³) 🐦“JIMTOBER” (SLOW) (@BUSANBOY___TWT) October 15, 2020
🔥Only Idol with 3 National Honor
🔥Only 3rd Gen Male Idol in BOF
🔥Highest stream Idol in Soundcloud
🔥Highest stream Idol in YouTube Audio
🔥Highest stream Idol in Spotify 2020
🔥Highest stream BG Idol in Gaon 2020
🔥Won KBS Best Dancer in Kpop
🔥#1 BR
🔥#1 Gallup https://t.co/9cUBa562dG
Park Jimin the only Idol to:
— JIMTOBER 🐥¹³ (INACTIVE) (@pjm_jm13) October 9, 2020
•Top Brand Reputation for 21 months
•Top Gallup for 2 consecutive years
•Won National Apprecaition Plaque
• Has the most streamed solo of 2020
•had the Biggest debut on Spotify 🔥
#OurNumberOneJimin#HappyJimtober pic.twitter.com/jgeujFMtKZ
19
how can I'm not proud of you?
PARK JIMIN, the KING..
numbers shows it all..
you are the one and only best boygroup member ever !! 💖💖💖