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  • Hyorin puts on a sexy 'shake it' dance as model for soju brand 'Chum Churum' in CF

    February 11, 2014 @ 1:00 am

    One of the endorsement models for soju brand 'Chum Churum' ('Like the First Time'), SISTAR's Hyorin brought on her sexy charms for the latest CF!The CF shows every guy's fantasy coming to life with Hyorin appearing suddenly out of a water tank, dripping wet in her shimmery gold dress. She even goes on to perform the 'shake it' dance, showing off her curves.Check out the extended version of the CF above and more of the 'shake it' dance cut below.

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  • Jo In Sung and Go Jun Hee couple up as the new faces of 'Chum Churum' soju

    June 6, 2013 @ 12:58 am

    Jo In Sung and Go Jun Hee have become the next top stars to be appointed the endorsement models of 'Chum Churum' ('Like the First Time') soju. 'Lotte Liquor' said, "Jo In Sung and Go Jun Hee have been cast as the endorsement models for 'Chum Churum' and will begin promotions this June," going for a different feel this time by selecting actors instead of their previous trend of choosing sexy singers or

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  • Hara, HyunA, and Hyorin's 'Chum-Churum' CFs to be taken down + Hara and Hyorin's new clips

    December 20, 2012 @ 5:49 am

    Feast your eyes on these videos while they're still up, for it has been announced that Hara, HyunA, and Hyorin's CFs for soju brand, 'Chum Churum' ('Like the First Time'),will be taken down. Lotte Liquor has decided to agree to the suggestion of Seoul's campaign against alcohol. They will be taking down the CF videos of HyunA, Hara, and Hyorin that have been revealed on their website and on YouTube, which are easily accessible to minors. A

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  • Hara releases Round 2 CF for 'Like the First Time' soju

    December 10, 2012 @ 10:25 pm

    Hara has released the 'Round 2' CF for 'Chum-Churum' ('Like the First Time') soju. Her 'Round 1' CF has broke through the plateau of 500,000 views, so the CF for 'Round 2' was just recently released. Check out 'Round 2′ below! 'Chum Churum' has promised to release 'Round 3′ if she reaches a combined views of 1,000,000 for both 'Round 1′ and 'Round 2′. [Thanks to everyone who sent this in!]

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  • HyunA releases Round 3 CF for 'Chum-Churum/Like the First Time' soju

    December 9, 2012 @ 2:21 am

    HyunA has released the 'Round 3′ CF for 'Chum-Churum' ('Like the First Time') soju. The new commercial follows up on Chum-Churum's prior promise to their fans, when they stated that they would release a 'round 3' CF for HyunA once her combined views on previous commercials hit 1,000,000 views total. The new commercial is similar in theme and visuals to her previous two CFs, showing the new 'sexy queen' strutting her stuff and bewitching v

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  • HyunA releases Round 2 CF for 'Chum-Churum' soju

    December 7, 2012 @ 4:01 pm

    HyunA has released the 'Round 2' CF for 'Chum-Churum' ('Like the First Time') soju. Her 'Round 1' CF has reached over 520,000 views, and Round 2 that was revealed yesterday has already garnered nearly 50,000 views. She has more views on her 'Round 1' CF than both Hara and Hyorin's 'Round 1' combined, proving her place as the sexy queen. Check out 'Round 2' below! 'Chum Churum' has promised to release 'Round 3' if she reaches a combined

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  • 'Chum-Churum' releases introductory CF with new models Hara, Hyorin, and HyunA

    December 1, 2012 @ 12:50 am

    Having brought in idols Hara, Hyorin, and HyunA, to follow after the footsteps of their previous, long time endorsement model  Hyori, Lotte Liquor's 'Chum-Churum' ('like the first time')has revealed a new CF introducing their new models! A representative of Lotte previously stated, "As the original sexy icon, Lee Hyori helped create a public friendly image for the brand. HyunA, Hara, and Hyorin will be mixing in their cuteness and freshnes

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  • Posters for Hara, Hyorin, and HyunA's new 'Chum-Churum' CF revealed

    November 21, 2012 @ 4:17 am

    Earlier, it was announced that Hyori would be passing the baton to her five year long engagement as the sole CF model for Lotte Liquor's 'Chum-Churum' to Hara, Hyorin, and HyunA. The long-awaited poster has finally been released as the girls prepare to begin their official contract duties starting next month! To continue with their brand's modern and trendy image, Lotte decided to bring in three fresh new faces as representatives of their

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  • Lee Hyori renews contract with soju brand, "Chum Churum"

    February 8, 2011 @ 12:18 pm

    Lee Hyori has signed on for another contract with Lotte's soju brand, "Chum Churum". She first began her modelling stint with 'Chum Churum' in 2008, and has re-signed seven times thus far. The singer unveiled her latest CF for the brand on February 8th, which will officially kick off another six months of soju-related activities for the singer. Representatives of Lotte commented, "Thanks to Lee Hyori, the brand has become popular for th

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  • UEE and Song Joong Ki endorse Cool Soju

    August 23, 2010 @ 4:21 am

    'Honey thighs' UEE and the charming and gentle Song Joong Ki have come together for a soju advertisement recently. Actor Song Joong Ki, who has been earning the reputation of 'pretty boy' and 'rich boy', recently signed a contract to be a model for Chum Churum's Cool Soju CF campaign, 'Like the first time Cool'. A company representative revealed: "Gentle imaged Song Joong Ki fits well with the new advertisement concept of 'Lets have a

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