JYP on how the Wonder Girls succeeded in America
The Wonder Girls have definitely lived up to their group name and performed wonders in the states. Their first US single Nobody, made the TOP 100 on the Billboard Charts, landing at 76th - and JYP spoke on how they managed to succeed.
Upon their return to Korea, JYP, the Wonder Girls, their parents, 2PM, as well as 150 employees of JYPE gathered on the 22nd and had an all night beer party. This is where JYP stated the 3 reasons on how the Wonder Girls were able to succeed in America.
JYP Stated:
1. The target audience was right (teens).
"Teenagers tend to discriminate against race less. If the song is catchy and the singers are cute, they are more likely to like them without any preconceptions."
2. US producers did not make the tracks, instead our own country's producers did, which brought something new and fresh.
"Nobody is a track that the Wonder Girls have perfected and could sing even in their sleep. In addition, working with American artists would be a waste of time, as the girls would have to learn a new system and work flow. By utilizing our own regular resources and staff, we were able to reduce the learning curve and save time."
3. Trial and error. JYP first came to the US in 2002 and then set up JYP USA in 2007. During that time period, there were countless trials with Rain as well as Lim Jeong Hee.
"You can never get full on the first glass. There was an immense amount of trial and error over a 5 year period, as well as many frustrations. All of those trials and errors stacked up and gave me the know-how for the Wonder Girls and it worked out well."
Congrats to JYP and the Wonder Girls, they have definitely come a long way and we hope to see much more soon.
Gather with other Wonder Girls fans and show your support for them at WGSpectacle.
23 Oct 2009 - 12:15 AM
1. flowereffectx
oh yeah.