Lee Sang Min is the top variety star in terms of brand value for July.

According to the Korea Institute of Corporate Reputation, Lee Sang Min was at the top of the July data, followed by Yoo Jae Suk and Park Na Rae. 33,986,707 pieces of data were examined from June 2nd to July 1st. Lee Sang Min had a total of 4,098,355 to rank him at #1 for the month.