' is the #1 valued variety show in terms of brand value.
According to the Korea Institute of Corporate Reputation, 'Infinity Challenge' was at the top of the April data for all variety shows, followed by 'I Live Alone' and 'Masked Singer'. 35,141,784 pieces of data were examined from March 2nd to April 1st. 'Infinity Challenge' had a total of 5,862,058, while 'I Live Alone' had 3,621,819 and 'Masked Singer' had 3,207,568.
The rest of the variety shows ranked were, in order, 'Radio Star', 'Running Man', 'Happy Together', 'Law of the Jungle', 'A Hyung I Know', 'My Ugly Duckling', '1 Night 2 Days', 'Superman is Back', 'We Got Married', 'Three Kings', 'Abnormal Summit', 'Immortal Song', 'Duet Song Festival', 'My Little Television', 'Burning Youth', 'Battle Trip', 'Secretly Greatly', 'Gag Concert', 'Hello', '100 Year Visitor', 'National Singing Contest', and 'UtChatSah'.