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The brand revealed on February 15 (KST), "We chose P.O. as our model because�of his image, which has swept women's hearts by showing off items women like through recent broadcasts, seemed to match well with the brand. We will approach consumers in a more friendly way through pictorials, CF's, and more."

'Yurica' is known for products like scented soaps, eyebrow tattoo pens, lip shields, and more.�