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The brand is available exclusively at multi-shoe-store ABC Mart. Irene will be modeling key products from the 2017 S/S Season, including ladies' sneakers 'Bubbly' and 'Oriana'.�

About why Irene was chosen, the brand shared, "We chose Irene because we thought she would be able to portray 'Nuovo's lovely image well with her chic, but also warm aura. We expect that she will have a positive influence on our brand as the leader of Red Velvet, one of SM Entertainment's visual idol groups."�