In 2014, Yoo Ah In dedicated his talent for a charity project with fashion brand 'NOHANT'. His unique design combining Hangul and the English alphabet to spell out the names of various cities became a huge hit. Many celebrities were spotted wearing shirts and sweatshirts by Yoo Ah In x 'NOHANT'. You probably find yourself familiar with Yoo Ah In's design, which you can see below.
Now 2 years later in celebration of Hangul Day, 'SPAO' revealed new products for their charity project with EXO. Despite the good cause behind the special collaboration, 'SPAO x EXO' is being criticized for a similarity to Yoo Ah In's design. The unique lettering combining the Hangul and English alphabet spells out the names of the EXO members, and the design appears to be similar, maybe even exactly the same, as Yoo Ah In's design for 'NOHANT'. When the products turned into a controversy, 'SPAO' took down several items off of their website, listing them as, "SOLD OUT. These products are no longer available."
Currently, many netizens are expressing anger toward E-Land Group's 'SPAO x EXO' for copying Yoo Ah In's work. They commented, "E-Land copies all the time. Something really needs to be done", "They are a clothing company and they can't come up with any new ideas and end up copying..", "Wow, copy and paste", and more.