CNBLUE is the new face of 'Lotte Hotel,' one of the largest hotel brands in Korea.
They signed a one-year deal so the band will be 'Lotte Hotel' models from October 26 until October 25, 2017. CNBLUE's members' faces will be featured on various print materials, commercials, and more for 'Lotte Hotel' and their brand content.
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One of the representatives for the brand explained the selection by stating, "The company has selected major Hallyu stars to endorse our brand. CNBLUE is loved all over Asia, and we believe they will help contribute to guests choosing to visit Korea."